A report on Friday said Apple was having problems with its AR/VR headset due to overheating, camera and software issues, prompting the company to unveil its mixed reality headset this year. There may be a delay. Now, Mark Gurman of Bloomberg is back with some more product information.

In previous reports, Gurman had said that Apple’s AR/VR headset would be “expensive”. Although analysts expected the product to be priced around $3,000, a Bloomberg reporter said in its latest Light Up newsletter that Apple discussed a price above $2,000.

Apple typically charges slightly higher fees for products than its competitors, locking in margins that have helped it become one of the most profitable consumer electronics companies of all time. The new headset will be no exception, but the main reason the company is discussing prices above $2,000 is because of some of its internal technologies.

Not only that, but Gurman previously reported that Apple will be using the M1 Pro chip — or something similar — for the new AR/VR headset. Today, he explains a little more about why he thinks this will happen.

I’d expect two processors inside the device, including one compared to the MacBook Pro’s M1 Pro. Combine this with multiple screens, including an ultra-high resolution 8K panel, a choice of interchangeable prescription lenses, and advanced audio technology, and the cost adds up.

And don’t forget the seven years of internal development expenses that need to be offset. (…) I believe the chip inside the Apple headset will be on par with the M1 Pro, which makes it better than the M1. Processor speed isn’t the main reason to go for the M1 Pro over the M1. It requires more advanced graphics. As you might know, the M1 has an eight-core GPU, while the M1 Pro has 14-16 graphics cores.

Apple’s AR/VR headset is likely to focus on gaming, media consumption and communication, as pointed out by Gurman and analyst Ming-Chi Kuo.

Gaming should be the main focus of the machine, especially since it will have multiple processors, a fan, very high resolution screen, and its own app store. Look for Apple to set up the device as a dream for game developers. Next, media consumption. I hope to work with Apple media partners to create content that can be viewed in VR on devices. Third, communication. Watch Animoji and VR FaceTime-like experience to become the Zoom of the new age.

AppleVision: I think Apple Vision might be a more realistic name for the headset. The Vision’s name sounds futuristic, doesn’t refer to any particular technology or feature, has an upbeat vibe, and doesn’t engage the product in anything other than a new visual medium.

Apple Reality: This was my initial guess at what Apple might call its headset, and it still means a lot to me. Virtual and augmented reality are the main technologies used in headsets, and reality hints at a possible name for the ROS operating system intended for the device.

The word itself is also understandable and comprehensive. Plus, the name could work for both the company’s first headset and the standalone AR glasses coming later this decade. Apple may call its first headset “Apple Reality” and then name the glasses “Apple Reality Glasses.”

Apple Sight/iSight: The first thing that comes to mind with the name Apple Sight is, of course, the Apple iSight video chat camera from 15 years ago. I had one, and it was probably the best video chat camera ever. Apple has dropped the use of “i” in new products, so Apple Sight is a possibility. However, it’s not my favorite, and I think it’s unlikely.
He also thinks that Apple might call the product Apple Lenses or even Apple Goggles.

As the company continues to prepare for this new product, we’ll hear more about it in the coming months, whether it’s unveiled at this year’s WWDC or, at worst, 2023.

If you want to learn more about Apple’s plans for an AR/VR headset and its actual AR headset, click here.

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