You can finally find and access a live channel on YouTube without having to manually search for it. This will make it easier for you to identify the channels that are streaming live, reducing the noise of video uploads.

This is thanks to YouTube adding the Live Ring which helps identify channels that are currently live. Keep reading to know how to find a channel doing live streaming and how it helps creators.

YouTube launches Live Rings on its mobile app

YouTube is joining the likes of TikTok and Instagram in helping users identify channels that are currently live with a red ring effect on a channel’s profile picture when using the mobile app.

The feature was announced by YouTube Chief Product Officer Neil Mohan on Twitter. The ring is clickable, so you can join live broadcasts directly from your feed. The whole point of Live Rings is to make it easy for you to find accounts that are live streaming as you scroll through YouTube, much like the quick tap action you get when watching live content.

How to know if a channel is streaming live on YouTube

If you see a channel that has a red ring with the word “Live” around it when scrolling through your feed on your phone, you know that channel is currently live. The feature works similarly to Instagram, which shows a colored ring around the profile picture of an account that’s live at the top of your feed, and TikTok, which shows a similar ring effect on the channel that’s live at the time. Is.

While the addition of Live Rings may seem minor or unimportant to some, it is part of YouTube’s goal to improve the YouTube platform for creators in 2022, which is increasingly important as YouTube continues to grow from TikTok and Instagram. Facing competition.

In a blog post from February 2022, Mohan shared YouTube’s plans to introduce more engagement and monetization options across its shorts, live videos, as well as video on demand (VOD) features.

How Live Rings will benefit YouTube creators

Views mean everything on YouTube. The more views a channel gets, the better. Live Ring is an opportunity for creators to get more views on their live streams, even from users who don’t follow them.

When a user sees a red ring around a creator’s channel while scrolling through their feed, it may grab their attention and may make them want to jump on the live stream out of curiosity. Live Rings can therefore make creators’ channels more discoverable, which can increase their reach. The more viewers that account reaches, the more customers you can get.

And don’t forget the monetization potential that live streams provide creators on YouTube. Creators keep 70% of the revenue from Super Chats and Super Stickers—YouTube’s version of Instagram’s Live badges feature.

Creators can also enable ads before a live stream and during a live stream. Unlike ads on YouTube videos, users cannot skip these ads, which makes them particularly attractive to advertisers.

YouTube continues to follow in TikTok’s footsteps

While Live Rings is a great idea that will add value to both creators and users on YouTube, the feature still isn’t native. Live Rings are, once again, another TikTok copycat feature just like YouTube Shorts.

We can only wonder how many of YouTube’s features will continue to be “inspired” by TikTok, though we can’t help but wonder as YouTube is one of many to see TikTok add what next to its platform.

If you want to watch a video, chances are you go to YouTube. It hosts movies, trailers, live streams, vlogs, music videos, news and more. YouTube has become synonymous with watching and sharing videos and now pulls in billions in revenue every year for its owners, Google.

Of course, none of its three creators could have predicted the success that YouTube has seen. So, let’s trace the roots of YouTube and watch the first YouTube video.

When did youtube start?

YouTube was founded on February 14, 2005 by Steve Chen, Chad Hurley and Jawed Karim. The three met while working at PayPal, a company that found success after being bought by eBay.

The idea of ​​YouTube as a video sharing service is believed to have come from the Super Bowl controversy when Janet Jackson’s breasts were exposed, and Karim could not find the clip online.

According to Hurley and Chen, the original concept of YouTube was as an online dating service. They took to Craigslist asking the women to upload their videos to YouTube in exchange for $100. They were struggling to get enough videos, hence prompting YouTube to accept any video.

In May 2005, the site launched in a public beta. By November, a Nike ad starring Ronaldinho had been viewed a million times.

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